Jacquie Goodwill founded Peninsula Strategic Communication in early 2015 to provide clients with critical brand positioning and market strategy counsel.
She specializes in creating or refining brand identity as well as positioning organizations during periods of growth or major transition.
Her expertise is developing and managing a brand debut, and also leading an image turn-around or evolution. She also possess a proven track record in healthcare marketing, by successfully launching new services, clinic groups, and new medical facilities. Early in her career, she produced community events for tertiary children’s hospitals. She has also served health-specific organizations, with turn-around work following federal consent decree intervention and temporary closure. Her agency experience spans corporate branding & market positioning for those practicing family law, for the business credit and collections industry, and the roll-out of new health insurance payer entities. She has provided media relations and advocacy for medical device application in the airline security industry.
Jacquie earned her undergraduate degree from the University of Washington in Seattle and her Master’s Degree in Public Communication from the American University in the District of Columbia. When she’s not building brands and cultivating champions, she’s following similar passions.
She owns and operates a delightful vacation rental…she calls the brand marketing work for that place her petri dish. Jacquie is also the author of four romance novels, featuring courageous, and compassionate characters who inspire us to be our best selves.