January 29, 2020
Grow Your Business through the Credit Department

Four tangible takeaways you can put-to-work right now With Adria Campbell, National Accounts Director, Dean Foods By Jacquie Goodwill, Chief Inspirationalist, Peninsula Strategic Communications Recently I spoke at the NACM Business Credit Services Winter Credit Forum in Honolulu (I know, tough duty in January).  The topic was applying marketing communication tactics to the credit department […]

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January 23, 2020
The Waltz of your annual MarCom plan: Three simple steps

Tangible takeaways you can put-to-work right now By Jacquie Goodwill, CEO, Peninsula Strategic Communication As I considered how-to describe the creation of an annual plan, it came to me that it seems like a waltz.  The steps follow a straightforward “one-two-three-one-two-three…and so on, and so on…”  Fred Astaire and Ginger Rogers made it look so […]

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January 14, 2020
Butterfly Metamorphosis: Part 3...COMPASSION for helping others

Tangible Marketing How-to: Butterfly metamorphosis How three different professionals branded their business by transforming and re-positioning their work. In this final installment of a three-part series, learn how three different professionals representing three different industries achieved this butterfly metamorphosis, by applying three key principles: Confidence, Courage, and Compassion.  From their stories, you can gain some […]

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January 13, 2020
Butterfly Metamorphosis: Part 2...The COURAGE to transform your brand

Tangible Marketing How-to: Butterfly metamorphosis How three different professionals transformed and re-positioned their work. Butterfly metamorphosis is great to see! You don’t have to be Henry Ford or Bill Gates and usher in a whole new industry.  With a bit of caution thrown to the wind regarding your profession's traditionally-accepted norms, you can transform your […]

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January 8, 2020
Butterfly Metamorphosis: Part 1...The CONFIDENCE to transform your brand

A three-part series on how-to re-position and transform your brand A series on tangible marketing takeaways you can put-to-work right now. By Jacquie Goodwill, CEO, Peninsula Strategic Communications In elementary school we all learned about the metamorphosis of caterpillars to butterflies; it’s a remarkable freak of nature. Likewise, revolutionary ideas are the hallmark of transformation. […]

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November 12, 2019
The Website Conundrum: Baby-with-the-Bathwater

Three organizations from three different industries consider where to start in updating a website.

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July 18, 2019
Take Five on Social Media

Some in business use “marketing” as if it’s a swear word, convinced it’s a shell game led by con artists.

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June 26, 2019
Bright. Shiny. Things.

My father, Wesley Wedge, was a straight-talker.  A former Stanford football player, Marine Corps Officer, and trailblazer in building our nation’s freeways, he didn’t mince words when it came to recognizing a good idea.

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May 20, 2019
There are R3 in Advertising:

My go-to, fundamental belief in advertising is that Real people aRe Rock stars.  Hands down. 

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