Four tangible takeaways you can put-to-work right now With Adria Campbell, National Accounts Director, Dean Foods By Jacquie Goodwill, Chief Inspirationalist, Peninsula Strategic Communications Recently I spoke at the NACM Business Credit Services Winter Credit Forum in Honolulu (I know, tough duty in January). The topic was applying marketing communication tactics to the credit department […]
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Tangible takeaways you can put-to-work right now By Jacquie Goodwill, CEO, Peninsula Strategic Communication As I considered how-to describe the creation of an annual plan, it came to me that it seems like a waltz. The steps follow a straightforward “one-two-three-one-two-three…and so on, and so on…” Fred Astaire and Ginger Rogers made it look so […]
Tangible Marketing How-to: Butterfly metamorphosis How three different professionals branded their business by transforming and re-positioning their work. In this final installment of a three-part series, learn how three different professionals representing three different industries achieved this butterfly metamorphosis, by applying three key principles: Confidence, Courage, and Compassion. From their stories, you can gain some […]
Tangible Marketing How-to: Butterfly metamorphosis How three different professionals transformed and re-positioned their work. Butterfly metamorphosis is great to see! You don’t have to be Henry Ford or Bill Gates and usher in a whole new industry. With a bit of caution thrown to the wind regarding your profession's traditionally-accepted norms, you can transform your […]
A three-part series on how-to re-position and transform your brand A series on tangible marketing takeaways you can put-to-work right now. By Jacquie Goodwill, CEO, Peninsula Strategic Communications In elementary school we all learned about the metamorphosis of caterpillars to butterflies; it’s a remarkable freak of nature. Likewise, revolutionary ideas are the hallmark of transformation. […]
Three organizations from three different industries consider where to start in updating a website.
Some in business use “marketing” as if it’s a swear word, convinced it’s a shell game led by con artists.
My father, Wesley Wedge, was a straight-talker. A former Stanford football player, Marine Corps Officer, and trailblazer in building our nation’s freeways, he didn’t mince words when it came to recognizing a good idea.
My go-to, fundamental belief in advertising is that Real people aRe Rock stars. Hands down.
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